Edad Oscura
1950–1980
El declive de la cultura del cóctel en la posguerra. Los licores producidos en masa, los mezcladores artificiales y la preferencia por la simplicidad redujeron los cócteles a su calidad más baja de la historia moderna.
Eventos clave
- 1950s: Vodka overtakes gin as America's spirit of choice
- 1960s: Tiki culture peaks and begins to fade
- 1970s: Disco era favors simple, sweet drinks
- 1970s-80s: Fresh juice replaced by bottled sour mix
- 1980s: Cocktails reach their quality nadir with neon-colored drinks
Figuras clave
Trader Vic (Tiki movement), Suntory (Japanese whisky innovations)
Contexto cultural
Post-war convenience culture extended to the bar. Fresh ingredients gave way to shelf-stable substitutes. Vodka's neutral flavor aligned with a generation seeking lighter, less complex drinks.
